In Shenzhen, Nanshan District, hi-tech park, recently moved to a low-key, middle-aged man, he saw Ms. always politely give way to open the door or help each other, even if the job number sequences which are nearly as a plurality of levels, which is SF Group president Wang Wei, with few public photos of different, and now he put on a pair of black-rimmed glasses.

Accordance with the general understanding of the business group for SF, Wang Wei should not be here, because SF is headquartered in Shenzhen Futian still. However, as in this office's Business Division, officially surfaced SF, Wang Wei seems to focus also will be shifted.

SF commercial office, the youthful atmosphere far better than commercial atmosphere, including warm white and other popular elements scattered in every corner of the female employees were decorated with colorful here, here it looks more like a film studio . The most interesting is hanging above the office vacant two colors of love handles, the middle of a big number 2. In the Chinese world, it has become a 2 polysemy. Is made of O2O, do not to have been only two.

The main component of the SF is SF business lines include preferred and good luck hey passengers at stores. May 18 this year, a year of good luck hey passengers controversial celebrated his first birthday, and celebrates its upgraded version of the "SF home", but doubts never stopped.

SF Commercial Business Group CEO Dong understand from this gap, "we should say good luck business is far below our expectations of the outside world," but "Internally, we are quite satisfied with the hey-off." Regarded as the home for the outside world to SF Hey abandon SF-off argument, from Dong laughed, "we are very successful in the end and express stores incorporated, hey this one passenger alone has its great value."

SF man himself does not hesitate to say, hey customer and what it stands is far from successful business model, just as far from success as luck changes. Hey, just off the tip of the iceberg of this revolution, but the emergence of commercial SF, SF are marked at least from 2014 into 2015, the layout of the "Optimization" (Wang Wei language). In the Internet era, many industry leading companies are facing changes in the formula SF, SF facing problems like others: no frame of reference, I do not know right or wrong, life and death hangs in the balance. Everything can only fumble, "which refers to what we are playing." SF Commercial Business Group CEO Dong from half-jokingly. Despite the lack of clarity of the overall design and planning, but Wang Wei has always believed that his luck did not deviate from the track.

Designer Wang Wei

In early 2015, a lengthy reflection on Wang Wei article widely circulated on the Internet, at the beginning of the phrase, "Our innovation has a mostly unsuccessful" widely cited, but many people may not read the text, and therefore did not notice, SF Wang Wei for the business model of interpretation and description.

In SF inside, many people are confused what the future would look like SF. Insiders pointed out that SF since 2013, with the new layout and business conduct of its internal expansion at an alarming rate, and even can be said to "Every hour there are five employees to join." Such a rate of expansion of manpower, so that SF from 200,000 two years ago, the rapid expansion to more than 30 million people.

Do express from the first day, Wang Wei to know what their ultimate proposition is, that is how such a courier company to become a labor-intensive enterprises are no longer toiling company. By Wang Wei's own words: "I have always thought that, by not sell their labor to move goods SF ultimate fate, then our model to make money from the hands to the mouth of transition, mental shift from physical, turning attention to paying attention to employees from the company's brand image personal image brand. "

In other words, the courier company is a human capital heavy industry, we should try to do subtraction. But the outside world is inevitable confusion, at least in the short term it seems, Wang Wei not only failed to do subtraction, or continues to add.

Where are these people added to it, do electric providers, do cold transport, LTL do, of course, do make financial ...... Hey passengers.

SF Why do so many things, and good luck these most basic, the most traditional courier industry what is the relationship? At this time, the problem faced by Wang Wei, then much like the plight of Mr. Ning, chairman of COFCO, they all need a rope, these scattered sections together, one saying clearly, you in the end is doing it? Ning rope found, is "the whole industry chain."

Entering 2015, Wang Wei finally able to answer this question. In short, good luck to do business flow based services, rather than a pure logistics company. At least for now, the services mentioned here, including two meanings, one is the integrated logistics services, which is LTL SF do, do supply chain management, including the cold chain or financial role. The second meaning is based on the business service to the community. One difference between the two is that the former you can clearly find international templates, such as UPS. But the latter can no ready reference model.

Over the past two years, trial and error is the subject of luck, budding talent, stage and platform needs to gallop, and Wang Wei also need racing. To some extent, those who carry out new business, Wang Wei is the racetrack, it is through these new incremental platform, Wang Wei may be trial and error strategy on the one hand, on the other hand training team. It's like the year when Dong serve to explain the relationship between SF and SF preferably cold transport to the outside world are talking about, in fact, cold transport logistics business segment extending, and preferably is completely electronic business category. Two mutually parade ground. Soon, SF cold transport to achieve the industry's first, and preferably SF 2014 also entered the top three fresh vertical electric providers.

From this perspective, good luck hey passengers until SF home has the same function, they are hosted, it is a huge challenge to its own inertia daunting task.